The public is encouraged to donate car seats for families who are less fortunate and help reduce the number of child deaths during road accidents.
Seat down for repairs and distributed at a later stage.
Imperial activation manager Bruce Smuts said that this year, the distribution will include the parents come to the distribution in their car to learn how to install a car seat.
"Previously, we share a car seat in the school and the family will just come and pick it up, but we stepped it up a notch. We will provide training for parents on how to tighten it properly. So often we see parents wearing a seat belt and children only move in the car and we try to reduce those kinds of hazards by providing a seat for everyone, "said Smuts.
The campaign - now in its third year - collect 1500 seats in 2013 and today, 600 seats have been donated.
The committee will look to beat the previous record at the next stop in Pretoria.
Smuts added, "We are doing this campaign in October Transport Month as well and we want to raise awareness about the dangers of not strapping your children in car seats. If you think of ping-pong in a can, which is the same effect for children who are not bound The car seat during a car accident. "
According to a study conducted by Imperial, more than 250 children die every year in South Africa because they are not bound in their car seats.
Niki Cronje, group marketing manager at Imperial, encourages all South Africans to ensure their car seats are used for the campaign.
"Statistics show clearly that there is a need for improving education around not just strapping the child, but also ensure that their children are placed in the correct seat for their weight."
Lets Donate Used Car Seats, To Details: Bruce Smuts 082 555 3593
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